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Cochrane woman living in the pink in order to win contest

Life has taken on a rose-tint for one Cochrane woman — or at least a tinge of pink. Ashley Cardinal is one of about 40 people vying for top prize in 90.

Life has taken on a rose-tint for one Cochrane woman — or at least a tinge of pink.

Ashley Cardinal is one of about 40 people vying for top prize in 90.3 AMP Radio’s Live In The Pink contest — with hopes of walking away with two tickets to see Pink in concert in Edmonton Oct. 23 and a hefty cash prize of $10,000.

But there’s a catch: Cardinal and her opponents must wear a pink bodysuit, submitting photos to the radio’s website of them, in the suit, posing outrageously around the Calgary and the surrounding area. The crazier, the better.

“It’s my favourite colour — I used to drive a pink car,” admitted the 25-year-old. “And I love outlandish things that garner a lot of attention.”

So far, the mother of two — who now lives in Calgary with her children Kacey (seven) and Kaden (four), and her boyfriend Rob — has had her photo taken at the locations such as the mall, a fire station, in an ambulance, karaoke, mechanical bull riding at Ranchman’s Cookhouse and Dancehall, and on a diving board.

“The more creative and outlandish, the more points you get,” she said.

The point values vary depending upon the wackiness of the photo. Points won’t be tallied until the contest ends April 12 at 5 p.m. The competition started April 1.

Cardinal has big plans for her winnings, which she plans to spend on her family. Her two children have been her biggest supporters, she said, and her boyfriend has been the guy behind the camera lens.

“With two young kids, the $10,000 would go a long way,” she said. “I want to take them somewhere, spoil them with it.”

The bubblegum-pink suit stretches from Cardinal’s head to her toes, completely covering her face.

“You have limited visibility,” she laughed. “When it’s sunny, I can’t see. When it’s dark, I can’t see. And it’s the single most unflattering thing I’ve ever put on.”

Reactions to the suit have varied from crying children to curious and confused adults, she said. The outfit comes complete with a sign that encourages people to ask why she’s wearing pink.

Anyone who sees Cardinal — or any other pink bodysuit wearers — can call 403-736-3835 to be entered to win tickets to Pink’s Edmonton performance, as well as a daily prize of $150 from AMP Radio.

To learn more about the contest, or to check out Cardinal’s photo page, visit ampradiocalgary.com.